Viessmann is the Official Climate Partner of FC Bayern Munich

Sports sponsoring at Viessmann

Sports sponsoring has a long tradition at Viessmann: the family business has been involved in winter sports for more than 25 years. Starting with the luge sport, a winter racing sport riding sleds down artificial tracks with steep banks and inclines, Viessmann has become an integral part of most nordic winter sports activities focusing on ski jumping and biathlon. In 2018, soccer was also added to the sports sponsoring portfolio.

Global Player: Viessmann and FC Bayern

The sponsorship of German record champion FC Bayern Munich has become an important part of Viessmann’s engagement in sports. The international partnership of the two global players, both market leaders in their industries, started in China where Viessmann became FC Bayern’s official regional partner in 2018. A broad range of activities has been conducted at numerous local soccer clinics and tournaments.

Expansion of partnership

In response to the successful partnership, Viessmann expanded its commitment with FC Bayern to the South East Asian region in 2021 and has become official climate partner of FC Bayern Munich in selected European countries (France, Spain, Poland, BeNeLux and Russia) for the sectors heating, air conditioning, refrigeration, and ventilation technology. Since the start of the 2022/23 season, Viessmann has extended its partnership with FC Bayern Munich to Global.

Sustainable engagement

Sustainability is at the core of Viessmann's corporate purpose as conveyed in the phrase, “We create living spaces for generations to come”. Being a global passion, soccer is helping facilitate the importance of stronger climate goals on a more widespread level, bridging the gap between sports and environmental responsibility in its fans. This is exactly where two strong brands can contribute with passion for sport and the best climate saving technology to promote sustainable use of resources for future generations throughout the world.